Digital marketing refers to the use of online channels and technologies to promote products or services to consumers. It encompasses a range of strategies and tactics, including search engine optimization (SEO), content marketing, social media marketing, email marketing, and pay-per-click (PPC) advertising. The goal of digital marketing is to connect with target audiences through various digital platforms, enhancing brand awareness, generating leads, and driving sales.

Digital marketing is data-driven, allowing marketers to analyze consumer behavior and preferences, tailor their campaigns, and measure performance in real time. This adaptability makes it essential for businesses looking to thrive in today’s competitive landscape, as it helps them engage customers effectively across multiple devices and touchpoints. As technology evolves, digital marketing continues to innovate, incorporating new trends such as influencer marketing, automation, and artificial intelligence to optimize marketing efforts.